Create a comprehensive growth strategy for [Account Name] targeting a 20% increase in annual contract value.
- Analyze their current implementation for underutilized areas, potential expansion to new departments, additional user capacity needs, and complementary products in our portfolio that align with their business direction.
- Assess their budget cycles and historical spending patterns to identify optimal timing.
- Develop a detailed execution plan with specific milestones including: discovery sessions with targeted stakeholders, customized demonstrations of high-value features, proof of concept implementations, and ROI validation methods.
- Include risk factors that might impede growth and mitigation strategies for each.
- Conclude with success metrics beyond just revenue increase, such as adoption rates, satisfaction scores, and expanded use cases.